EP 039 - AI: Love it, Hate it or Fear it as an Interior Designer - with Dawn Scott

Discover the future of interior design with Dawn Scott. She's a visionary interior designer with over 20 years of expertise in transforming spaces through the power of colour and design. As a Senior Color Designer at Akzo Nobel and an advocate for inclusivity, Dawn has revolutionized environments in hospitals, schools, and care homes, ensuring they are not only aesthetically pleasing but also accessible to all.

In this insightful episode, Dawn delves into the transformative potential of AI in the design industry. Her extensive experience, combined with her passion for technology, positions her as a leading voice in integrating AI into interior design. Dawn discusses how AI can enhance creativity, streamline workflows, and lead to innovative design solutions that were previously unimaginable.

Overcoming Fear and Resistance: Dawn addresses the common fears and resistance that many interior designers have towards AI. She acknowledges that the rapid advancement of technology can be intimidating, but emphasizes that AI is a tool designed to assist, not replace, human creativity. By sharing her own journey and experiences with AI, Dawn provides a reassuring perspective on how designers can embrace this technology to enhance their work rather than fear it.

Key Takeaways:

• 🌟 Harnessing AI for Creativity: Learn how AI can inspire and amplify your creative processes.
• ⚙️ Streamlining Workflows: Discover practical ways AI can make your design workflow more efficient.
• 🎨 Innovative Design Solutions: Explore new design possibilities opened up by AI technology.
• 🏥 Inclusive Design: Understand the importance of creating accessible spaces, especially in public buildings like hospitals, schools, and care homes.
• 📚 Educational Insights: Gain insights from Dawn's role as a lecturer and her efforts in educating future designers on AI.
• 💡 Personal Journey: Hear about Dawn’s personal experiences and how they shape her approach to design and technology.
• 🚀 Overcoming AI Resistance: Learn how to overcome fear and resistance towards AI and decide whether or not you leverage this as a design tool.

About Dawn Scott:

• Senior Color Designer at Akzo Nobel: Dawn leads innovative design projects, focusing on the transformative power of colour.
• Advocate for Inclusivity: Her work ensures that spaces are accessible to everyone, including those with Dementia and neurodivergent needs.
• Passionate Educator: Dawn is dedicated to advancing the field of interior design through education and the use of cutting-edge technology.
• AI Enthusiast: She is at the forefront of integrating AI into design, helping designers embrace and utilize this powerful tool.

Dawn’s dedication to making spaces more beautiful and functional is matched by her commitment to leveraging technology for social impact. Her unique perspective, shaped by both professional achievements and personal experiences, offers invaluable insights for anyone interested in the future of interior design.

Whether you're an AI enthusiast, skeptic, or somewhere in between, Dawn's insights will challenge your perceptions and inspire you to explore new possibilities. 🌟🎨🏠

Tune in to hear from one of the foremost experts in design innovation and prepare to rethink what’s possible in the realm of interior design.

Transcript

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Marc Müskens - Institute of Interior Impact: Welcome to another episode of the beyond the design. Podcast and today we are diving into a topic that's reshaping our industry, artificial intelligence

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Marc Müskens - Institute of Interior Impact: with the digital landscape evolving daily. AI tools are becoming indispensable.

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Marc Müskens - Institute of Interior Impact: Yes, they can also be overwhelming.

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Marc Müskens - Institute of Interior Impact: How does this make you feel excited.

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Marc Müskens - Institute of Interior Impact: skeptical.

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Marc Müskens - Institute of Interior Impact: or a bit of both

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Marc Müskens - Institute of Interior Impact: join us as we explore the vast world of AI with our special guest. Don Scott Don is a true color specialist and interior designer, with over 20 years of experience, and she currently works as a senior color designer and inclusive design, facilitate for accent, novel.

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Marc Müskens - Institute of Interior Impact: and Thomas, deeply passionate about advancing the field of interior design, exploring new technologies and techniques.

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Marc Müskens - Institute of Interior Impact: as she puts it, it fuse my creativity and puts fire in my belly.

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Marc Müskens - Institute of Interior Impact: Well, it'll back in back how AI is both a tool and a challenge, and what it means for the future of the time.

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Marc Müskens - Institute of Interior Impact: whether you're an AI enthus.

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Marc Müskens - Institute of Interior Impact: a cautious observer, or just trying to figure out

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Marc Müskens - Institute of Interior Impact: where to start. This episode is crafted for you. Let's amissify AI together and keep pushing the boundaries of what's possible in interior design. Let's roll easiest.

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Marc Müskens - Institute of Interior Impact: Don't scut.

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Dawn Scott: Wow! What an introduction! Thank you.

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Marc Müskens - Institute of Interior Impact: Welcome, good to have you here.

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Marc Müskens - Institute of Interior Impact: I keep you on.

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Dawn Scott: Me!

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Marc Müskens - Institute of Interior Impact: Cool, colorful background. Internally design. Go a specialist. Inclusive design. AI. So I think you're just following your heart on that man.

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Dawn Scott: Yeah, absolutely. And I think I I think AI has

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Dawn Scott: been something that I only kind of learn about. Maybe 18 months ago, from a a casual conversation with my sister, who works at a university, and I was kind of W. What what is it? WI didn't understand. I didn't have a clue what it was. And and she

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Dawn Scott: told me about one particular kind of piece of software that I then started to look at, and I was just like blown away of like, this is incredible like how. And it was

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Dawn Scott: it was a software, a software. I never know whether it's called them software or bot, or a platform. Excuse me.

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Dawn Scott: yeah, I think the terminology is still kind of quite loose about it. And I think everybody. Just kind of, says AI, and it's this big big thing. But it was mid journey is one of the the things that my sister told me about, which is an image generator and I guess it's 1 of those things that until you've experimented with it, you don't fully understand

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Dawn Scott: how fantastic it can be because somebody might show you the output, which is an image

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Dawn Scott: which is really nice. And you might go. Oh, they're lovely images, or while they're amazing images. But when you go through the process of how you created it from a text

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Dawn Scott: prompt that for me was the whole like, oh, hold on a minute. This this is.

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Marc Müskens - Institute of Interior Impact: Missed it.

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Dawn Scott: This is gonna change. And and that was the point where I thought, this is going to change the interior design industry and lots of others, because it is just exactly that magic. It felt like magic. It felt like, this is incredible.

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Dawn Scott: you know. And so so I think that's it. I think that's the journey, I went on, which then made me go. Other other designers need to know about this pet, like interior designers, need to know about this, because this is this is gonna change how we work. And and at that time

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Dawn Scott: I only thought it was around image generation. I I thought that, and I already knew that was going to be a big impact on the industry. But I only thought it was image generation. And then, you know, Chat Gpt, which I I'll talk about some of these, cause I feel like I've gone straight in. But just to say, like this was my journey. I then started to look at Chat Gp, which is a a chat bot, a text box

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Dawn Scott: essentially. And then, when I started experimenting with that and seeing how just that. So just just 2 pieces of AI, the mid journey and chat. Well, I was like, this is this is gonna change everything. And then, of course it has, and it continues to. And now it's it's everywhere, and it's this whole thing. Everybody is talking about it, and you're just like.

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Dawn Scott: Oh, like I I can see how people feel kind of either overwhelmed. I think I think there's probably 3 as you touched on in your intro this probably 3

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Dawn Scott: kind of feelings about it. There is the the embrace, it, the which is kind of what I did about. Oh, let's let's the curious. Let's investigate it. Let's see what it is.

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Dawn Scott: And then there is the people that probably fear it, and and I feel like that's probably something to do with the name of it. So AI. Artificial intelligence. Everybody that I've spoke to that kind of may may fear it has some preconceived idea about artificial intelligence and.

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Marc Müskens - Institute of Interior Impact: That's why why I think you you need to be here. Hey? You are here today, don't! Because this might for our listeners, for our community the 1st real moment to shape your honest opinion about I, because we do see you don't have timelines on Instagram Linkedin. All the socials. Maybe you are just continuing your daily life, and you you feel like you're missing something, or do I need to start with it? But you don't know what it is.

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Marc Müskens - Institute of Interior Impact: how to start. So this is, I think, the the take this opportunity.

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Marc Müskens - Institute of Interior Impact: That would be my to use this podcast for you when you're listening right now, watching the live here. Yeah, take this chance to to to shape your honest opinion about AI, because it it can change your perspective.

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Marc Müskens - Institute of Interior Impact: Well, there's a big chance that you're going to like it if you don't like it yet you are so enthusiastic about it, and you're you are an interior designer. You're a caller specialist, and you know how you can use this system so. But well, 1st of all, how do you stay updated with this

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Marc Müskens - Institute of Interior Impact: rapid developments in AI. It's it's every day looks better, faster.

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Dawn Scott: Yeah, yeah, yeah, I think I think it's, I think we should probably also maybe put it into context as well. So.

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Marc Müskens - Institute of Interior Impact: Yeah.

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Dawn Scott: For me. I kind of like a bit of a story. So if we kind of go back to the beginning of kind of the various kind of advances we, as a civilization human race, have had over the years, and you know, over the last, however, many years, 100 years, couple of 100 years. We've had various kind of advances in technology for want of a better word that have that have helped us, and, you know, kind of gone along the way. So, for example, you know, it might have been

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Dawn Scott: originally like water power and using water like way back hundreds of years ago, that then developed into steam power that helped with things like railways and all sorts of other things. The industrial revolution, you know. And and I always think, can you imagine living in those times? And somebody said, Oh, we found a way to use water to create steam? That's gonna power. All these things you'd been.

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Marc Müskens - Institute of Interior Impact: Like.

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Dawn Scott: Like you would have been having that same sort of feeding, because we do feel what we don't know. So but these things have gone before. So we've had that we had then we had, you know, the advancement of electricity. And again, you you already hear stories of people saying, Oh, the 1st time, you know, electricity was put into a house people were like. No, you give me give me my gas, give me my candlelight, give me whatever. So again, we, we go through that.

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Dawn Scott: But then from electricity, we have electronics. And from that we then developed into computers and digital networks and the Internet. And you know, I'm I'm old enough to remember a time before the Internet and.

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Marc Müskens - Institute of Interior Impact: Yeah, me, too. Me, too. I'm fine.

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Dawn Scott: All right.

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Marc Müskens - Institute of Interior Impact: Right now. So we have. We couldn't call at home because somebody was on the Internet, and you were chatting with somebody somewhere.

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Dawn Scott: Yeah, exactly.

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Marc Müskens - Institute of Interior Impact: Voices and sounds when you're at. Call it.

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Dawn Scott: I remember having a conversation with someone the other time side. What? And being my mind being blown that we were in a I think it was. They were called Chat rooms, you know essentially what we're doing now was called Chat Rooms, and and I remember being in a conversation with somebody who was

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Dawn Scott: in America and being again my mind being blown that we were both talking online. So again, the Internet came. You know, emails came. And again, people would have been saying before emails, I'm not gonna use emails. I'm going to use traditional post and letters. And I'm gonna continue to send letters in the post, and I'm sure people do that, and people still do that with greetings, cards, and you know all all that sort of stuff. We do still use the post a little bit.

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Dawn Scott: But the majority of our conversations is emails. And then you know, the mobile phone text messages. Again, I can remember having a mobile phone. Nobody did text messages that it. It was just literally a phone you could call from somewhere else. You know, it didn't have all of this functionality. And again, people being like

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Dawn Scott: what you can text, you can text another person on the phone somewhere else, you know. And again, it all it all developed. But we've kind of forgotten that we've kind of just recognized where we are now, and smartphones and technology and everything is what it is. But we forget that all of these waves of technology have come before, and people would have been cautious and apprehensive along the way. But of course lots of people embraced it. So that's why.

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Marc Müskens - Institute of Interior Impact: It has.

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Dawn Scott: We are.

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Marc Müskens - Institute of Interior Impact: In all these media types of technology, or just the old fashions way they they do have a role, their own charm. They still do have it when you're sending a postcard. It has so much meaning nowadays, because somebody took the time, the effort to write with it by hand. Then it's even a more magical

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Marc Müskens - Institute of Interior Impact: leather, but it it still keeps his charm. But you need to use it in the right way, and there are really effective and functional ways, and even better ways to do the same in a new way.

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Dawn Scott: Absolutely. And I think that's it. I think it's about efficiencies as well. And you know ex exactly that. It's a it's perfectly charming and acceptable and pretty impressive. If you got a postcard that somebody, you know someone took the time to purchase it, write it, put a stamp on it, I mean, you know.

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Dawn Scott: You know all of that stuff. Find a postbox, send it to you like you say there is something beautiful about that, but for the majority of our communications.

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Dawn Scott: That's laborious. Now, you know, we kind of we've moved on. So I think that's a good thing to say that with AI I feel the same, and we'll come on to talk about some different types of AI and how it can benefit designers. But I think there will be.

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Dawn Scott: There will be some parts of our roles that we still do for that very reason, because it still has value, it still has meaning. And when we do those those smaller parts with more heart and soul, then.

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Marc Müskens - Institute of Interior Impact: Sometimes it might feel that we are selling ourselves with AI.

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Dawn Scott: Yeah, yeah.

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Marc Müskens - Institute of Interior Impact: But I.

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Dawn Scott: I think. Yeah, I I'd say as well, just kind of touching on that kind of the development, and where we've come from. So 30 years ago again, sadly, I'm old enough to remember these sort of things when, from a design perspective, you know, Photoshop was introduced in 1990 again, it was a new, a new thing. You look at it, and now and everybody can use it. You know, auto CAD auto was originally

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Dawn Scott: introducing 1982, and again as designers, it be pre that you would have been doing hand drawings. And now you know, lots of designers can use autocad. But again, some of us still like to do those hand drawings and hand sketching because we know the value that it brings, and also the passion. If that's our passion. Then we like doing that. So I think they're to kind of the design tools. And and I like to think of AI as

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Dawn Scott: tool. It's a tool to help us in various elements of our role. No different for me than

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Dawn Scott: Photoshop auto CAD. You know those kind of things that we now use, and we can use to make our lives kind of quicker, better, easier. But we can still incorporate some of the the the stuff we've done ourselves without technology essentially, is.

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Marc Müskens - Institute of Interior Impact: That's for the, for the real connection to keep the human connection alive, maybe emotional, level, maybe spiritual. How do? How do you see that is that the thing we want to? That's why we stick.

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Dawn Scott: Yeah, I think we I think every diff, every designer as well is individual, and we all have things that we like doing over other things. So you know I've I've got a a a very, very good friend, who is also an interior designer, and she loves everything about customer service and giving everything to the customer. And for her it's all about that

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Dawn Scott: customer service journey. So for her, it's okay. How can I? How can I use AI, and some of the things that I am not so passionate about, and I want to still do that. I want that to be me, and that's that's become her USP. I mean she she's she's brilliant at it because she just has such a lovely way with dealing with customers and and dealing with that, and I know we all have to deal with our customers in our role. That's you know. That's what we

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Dawn Scott: do. But I think for me, it's about taking a look at the whole landscape of what you do as a designer. Look at everything holistically.

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Dawn Scott: every little interaction you do. And as designers, especially when you're running your own business. You're not just a designer. You have to do the marketing. You have to do the Pr. You have to do the admin you have to do the financials. So these all of these other things, and as designers.

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Marc Müskens - Institute of Interior Impact: Time that we don't like.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: We want to design. We want to connect with our clients and all the rest. Yeah, we have to do it.

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Dawn Scott: Yeah. Yeah. So for me, it's about looking at your design business of what you do and saying.

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Dawn Scott: these are the things I love doing absolutely doing that, whether that is a any part of the design process or it's, you know, the A. Anything whatever. It is social media, you know. So because we're all creatives as well. These other parts of our industry that we like doing that actually has a creative spin, isn't it? So? You know, social media stuff. And what have you so so whatever it is that you like doing, I would say, look at that, and kind of go right.

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Dawn Scott: That that's the stuff I like doing. Okay, what are the things I have to do that I don't really like doing? And can

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Dawn Scott: can AI help me to do that, so that that frees up more time for me to do the things I love, the things I'm passionate about, and I think AI can be used as almost an additional person in your business. It I guess it's again thinking in ways to kind of phrase it.

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Dawn Scott: Quite a few years ago, probably, or maybe 1520 years ago, there was this thing of virtual assistants. And there were people. Yeah, everyone had a Va because they helped with all of those things. It was a person, of course, and

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Dawn Scott: actually I again, I know a couple of people that tried to use vas. And so for some people. It worked some people it didn't, because there's still that you've got to give it the information you've got to give a person the information for them to be able to go on.

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Marc Müskens - Institute of Interior Impact: Yeah, let let me let me know into that if I if I can. Because a few years ago we had a Va. It was very successful because we have processes in place, and that's where the Va came in. So it means you already systemize the business.

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Marc Müskens - Institute of Interior Impact: Somebody knows really easy what to do

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Marc Müskens - Institute of Interior Impact: when what happens? That's the kind of flow chart you can design. Okay, if if the clients ask for this, if they get that, if you are there in the journey, you have to send them this, and you have to say then, that, and that was a very easy one. But now the same when you have the same manual

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Marc Müskens - Institute of Interior Impact: display rules for yeah, Gpt can do the job.

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Dawn Scott: Yeah, absolutely.

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Marc Müskens - Institute of Interior Impact: Well, you have to pick up your phone, but you can hire somebody else to pick up your phone so you can continue designing. So we maybe do euro, $2 2 pounds. Pick up a phone somewhere else in the world by somebody who knows your business and can inform you what happened. So this is exactly what happened. We had a Va. For years really cool, but now we have exactly the same, but maybe even better customer journey because of

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Marc Müskens - Institute of Interior Impact: take noise.

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Dawn Scott: Yeah, absolutely. So I think I think that's it again, it's it's the development, isn't it? And and so for me that you can use various types of AI for all kinds of aspects of your business, and and one of those is like a a virtual assistant. But ex exactly what you've said you have to invest a bit of time in

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Dawn Scott: prepping the AI model. The AI bot, whatever it is.

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Marc Müskens - Institute of Interior Impact: It's the same. It's the same with the person right now. Now it feels, maybe more frustrating that that computer is not listening, if you phrase it in a really old fashioned way. Computer is not listening to me, you know. You have to phrase it in a better way. Better communicate with this person. Yeah, you can give it even a name. Right? We do have some names in our company that are virtual persons. It's great. You just say good morning Nico or Laura, or Yeah.

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Dawn Scott: Yeah, absolutely. You can. You could personalize it and make it. And in fact, some companies have done that. So talking about. And we go off at a bit of a tangent, but because it relates to the person. So I so I kind of regularly keep up to date with stuff to do with AI, and I'll explain kind of how I do that. But one of the stories I saw recently was about the Ukraine Government

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Dawn Scott: have introduced an AI avatar

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Dawn Scott: to deal with their foreign affairs. Okay, so so this is an AI bot that has been given a persona and an appearance. And essentially what happens is, there are pre scripted pieces of information. So the the pre scripted stuff has been written by people in the you know the embassy in the con, whatever

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Dawn Scott: they've all been written by the government, but what they do is they then feed them into this AI avatar.

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Dawn Scott: and so then the AI avatar can distribute that information to lots more people. And in terms of obviously, there's a lot of stuff about deep fake and all that sort of stuff they the way they've got around that is a QR code on it, so that people can scan it and go to the transcript of what this, AI avatar is saying.

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Dawn Scott: But they have

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Dawn Scott: embrace that a government has embraced it, to use it as an A, as an avatar, as a person, almost, that you can kind of listen to, and the avatar talks, and you know, delivers this information. So.

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Marc Müskens - Institute of Interior Impact: It's a great customer customer service, because everybody can have their answer in a split second. We know the chat bots from shops web shops sometimes, you know, I'm talking to a bot. I prefer to know that I'm talking to a boss.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: Fake person. Just be honest about it. That's my opinion. Be honest, if it's about, it's about. But then people can understand that you

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Marc Müskens - Institute of Interior Impact: react like an automation system.

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Dawn Scott: Yeah, absolutely. Yeah. That's my thing. Transparency is key. I think you you should absolutely always have that transparency. But.

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Marc Müskens - Institute of Interior Impact: That's a human. That's a human aspect, part.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: I'm afraid that's why people maybe are afraid that we are going to lose that that you don't know for sure. But I think we well could be one of your core principles, that you

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Marc Müskens - Institute of Interior Impact: will always be honest about.

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Dawn Scott: Yeah, absolutely. Yeah. And I think I think the more you use AI, you kind of realize that it's not perfect as well. And quite often it can get things wrong. So again, this various things in the news about AI about how it has got it wrong, and these things always mimic the you know, the social media rounds and all the rest of it. But there was things where I I don't know which chat model. It wasn't. If it's chat Gpt, or another

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Dawn Scott: kind of gave someone advice of smoking 2 to 3 cigarettes a day while pregnant is recommended. So again you go. Well, clearly, we all know that that's not right. But that was I don't know if that was Google. Actually, it was what it was in the news, because it.

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Marc Müskens - Institute of Interior Impact: It went viral for sure.

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Dawn Scott: Yeah, cause it was crazy. There was another one where it it told someone else to eat rocks. And then there was another one where it said to use non toxic glue to stick pizza at cheese on pizza. And again, so you see, you know, it gets it wrong. Yeah, it gets it wrong. Yeah. So

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Dawn Scott: so they. So there were always cases like that. But but everything gets it wrong, you know, like.

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Marc Müskens - Institute of Interior Impact: It's it could be a per. It could be another person, same person that said the same. And it it could go viral as well, so I actually there is no difference. They all make mistakes.

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Dawn Scott: Yeah, yeah.

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Marc Müskens - Institute of Interior Impact: Maybe there will be a time that computers know it better than us. And that's another thing. We can be scared of, that. They that there are.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: That use their own language because our language is stupid. They literally tell us this, this 2 super computers in the world, right? They had a discussion, and one moment they had to stop them because they invented the new language. Is that well, your language is stupid.

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Dawn Scott: Stupid. Yeah, yeah, yeah.

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Marc Müskens - Institute of Interior Impact: Universe. We do understand each other. Let's come up with another language. Yeah.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: Well, so well, let's get back to the

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Marc Müskens - Institute of Interior Impact: I will, because that's what we are dealing with in a daily basis.

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Dawn Scott: Yeah, and that's.

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Marc Müskens - Institute of Interior Impact: Happening in all kinds of areas just happening all this stuff that that's that's what's going on.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: I think I think that's.

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Dawn Scott: Yeah. And I think that's probably just to touch on that. Because we were talking at the very beginning about people's perception, and whether it's fear

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Dawn Scott: based of AI, which which again, rightly so. And I think it's that because when we a lot people think about AI, they think about exactly that example you gave where these 2 Su super computers, you know, they're gonna take over the world. They we're gonna be extinct because they're all gonna kill us, or you know, whatever else it's. This is this horrible kind of thing. And

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Dawn Scott: personally, I try not to think about that, because that's kind of a level, you know I like to. It's a level above my pay grade, you know. Is that kind.

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Dawn Scott: It's something I absolutely have no control of. But right now, what what I wanna do is concentrate on the AI tools that can help me as a designer. So I think it's it's valid for people to have that fear.

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Marc Müskens - Institute of Interior Impact: Yes, we get.

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Dawn Scott: I guess.

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Marc Müskens - Institute of Interior Impact: Is so.

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Dawn Scott: Great in it. Yeah.

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Marc Müskens - Institute of Interior Impact: Yeah, you can raise your own. You can raise your own AI person. It's like, maybe a kind of child or employee or family. You can, you can raise them to be polite, you can raise them to be human.

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Dawn Scott: Yeah, yeah, it's a. It's a. It's a bit like it's a bit like in in my house. I have a supply of gas that goes to my central heating, and my cooker and I use that as a tool to for my benefit. If I thought about the implications of gas

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Dawn Scott: as a as a thing, you know, it's explosive. It could do all of these other things the same with electricity, same with water, massive volumes of water, you know. But so for me, I'm kind of like I try and think a bit about it like that, like those things are out of my control. Let me let me look at that.

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Marc Müskens - Institute of Interior Impact: Breathe in freezing.

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Dawn Scott: But yeah, yeah.

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Marc Müskens - Institute of Interior Impact: This is a great example. We should be scared every day using gas, water and electricity.

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Dawn Scott: Yeah, yeah.

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Marc Müskens - Institute of Interior Impact: But we're not. It's part of a daily life, and it's really beneficial.

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Dawn Scott: Yeah, absolutely so. Yes. So that. So that's my, that's my thing. So yeah, so I'd I'd say, that is the thing. And to also look at kind of AI th, the different types of AI. So I just wanted again to touch on the different

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Dawn Scott: forms of AI. So a AI is coming into everything, every single aspect of our life AI is coming into. So again, in regard to like news and stuff, it's it's every all of the big tech companies that you would expect. So apple Google, Microsoft, Meta, all the social media channels are all using AI

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Dawn Scott: But then others are as well, kind of like Nike and obviously, Elon Musk is right there. Kind of doing all sorts of stuff with that.

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Dawn Scott: But also it's used in other aspects so like healthcare to help design diagnose diseases. And like, I said, these governments that are using it as well. So it's it's also about gathering a bit of an understanding of the different

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Dawn Scott: types of AI. So we have generative AI. So those are the types of things that can generate images. Obviously, that's the obvious thing for interior designers is image generation. My background is generated by AI. You know it. It can be used for all sorts of things which for designers is great, could be used for image generation could be used for mood boards, concepts, social media, where

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Dawn Scott: whatever else you can do so you can. That's an image generator. You can obviously get the

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Dawn Scott: chat bots, which are a form of generation. Again, you put in something, and it generates a response. And that is obviously the written word which can be used for copy for websites against social media content, but also strategies. You can put questions into chat bots so you can. As you said, you could prime it. You can.

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Dawn Scott: You can give it a name. You can ask it. So one of the things I've done with Chat Gpt is, I put in a a couple of things where I said, imagine you are. So again, this is about role play getting it to pretend to be a a marketing expert, or, you know, a a web developer, or whatever else. And I've I asked it. I said, imagine you are a social media

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Dawn Scott: marketing expert, and

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Dawn Scott: I need to reach, you know, a certain type of demographic. Give me a a strategy, a social media strategy. For advertising, you know a workshop over the next few months, and I told it, which platform said over Instagram, and it gave me a whole kind of list of

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Dawn Scott: we and I asked it to break it down week by week, so it literally gave me a content plan of you should do this, and it understands Instagram, so it knew. Do a carousel cell do a real do a this, that, and the other. So it kind of gave me this whole

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Dawn Scott: plan, which, as a marketeer, I work with marketers in my day job, and it takes time to do that. It takes time to plan that out. It did it in a couple of seconds, you know, when you.

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Marc Müskens - Institute of Interior Impact: And how how expensive is it, how expensive.

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Dawn Scott: That was the free version. So I don't pay.

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Dawn Scott: Yeah, I use the free version of of Chat Gpt, I don't pay. I you can pay. So again, just for clarification for anybody that's watching, and they don't understand. So there are free version. So chat, chat, gpt is probably the most well known. Chat bot AI chat bot out there, and, in fact, is probably the base model that lots of other companies that have created other chat bots

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Dawn Scott: probably use the data bank from Chat Gpt as their base model. So it's kind of like in in in England, we would say the Rolls Royce of Chatbots. Essentially, you know, it's kind of the one that all others are are moulded on. And so you can get a free version of that which is the one I use, and you can use it on your desktop and on your phone. So again, that's a great thing, because your chats and everything, your history of your chats transfers between

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Dawn Scott: for different functionality for me. But you can pay for a version as well again. I don't do that. You get same as everything. You pay for something, you get enhanced

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Dawn Scott: functionality with it.

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Marc Müskens - Institute of Interior Impact: But it's good to start with the free version.

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Dawn Scott: Start with the free. That was my advice. Start with the free version and think about. I mean, you could also ask Chat Gpt. As an interior designer. What can I use AI for? And it will give you an answer, and it would probably say things like web, copy or content, or strategy or marketing plans, you know, and then.

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Marc Müskens - Institute of Interior Impact: This is the this is the hardest thing.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: That I I had to learn, and I'm still learning that there are questions in my mind.

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Marc Müskens - Institute of Interior Impact: and I'm always like, why, why, I don't ask Jgp. Why I'm I'm having this stupid conversation, and he's not giving me the output I'm like, why didn't I tell this first? st Why did I inform and given proper introduction. You don't have to be polite. If you want, you can do it really with bullet points you can. Well, if you want you could tell. Well, I'm I'm going to be rude right now. But today I'm mad, and I want

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Marc Müskens - Institute of Interior Impact: this and this and this. Give me a plan. Please just give me a plan. Chat Gpt won't worry.

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Dawn Scott: Yeah, yeah, yeah, exactly. Yeah, exactly. That's it. You don't have to add in. I think again, when I started, I would put in full sentences of, and full paragraphs of of what I wanted. And now I don't. I think it. It learns so again for people that don't know you can. We chat, gpt. In particular. You can have your conversation. You can

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Dawn Scott: sort it and file it and give them titles. So I've got different conversations about different things, and the benefit of that is, it remembers what you talked about before. So if you're asking it to

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Dawn Scott: create a social media marketing plan for you. If you keep all of the chat about that in one thread and name it. Excuse me each time you go back it will remember what you said before. Bear me a second. I have a quick drink.

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Marc Müskens - Institute of Interior Impact: Yeah.

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Dawn Scott: So that's.

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Marc Müskens - Institute of Interior Impact: Well, it remembers everything. You have a great file, you can. You can go back to approve these chat we we do for to be on for the podcast it's like, okay. Last time we had a really good podcast introduction. Now, I'm going to introduce like, I did today, I I have your story.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: I combine that with my input. Because for me, that's very important to have my own input nuts, that Jcpd is not coming with the full

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Marc Müskens - Institute of Interior Impact: seen yet, maybe. Maybe. But it's for me. It's like, okay. What do I want to tell? What's my connection? What do I know about Don? What it, what is giving me. And then you can literally tell, okay, now create a kind of introduction for that. And I want to stick to my words. So most of the time the final version. It's not the thing I want. I just corrected. And I said, this is my final version, and then jet. Jet. Tbd. Compliments me about this fine introduction.

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Marc Müskens - Institute of Interior Impact: If I can give you some any some ideas or little essay. Yes, please. And then you come up most of time grammatically.

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Marc Müskens - Institute of Interior Impact: because I'm not a native English speaker. Everybody can hear that. So that's how it works with the English grandma with. It's yeah. It's quite wonderful. Let's get back to the to the kinds of types. You have image generation, social media communication, inspiration, wood boss. You have this sales marketing, block writing.

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Dawn Scott: Yeah. So then, so

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Dawn Scott: yeah, so I was gonna say, so. So chat bots essentially can be used for

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Dawn Scott: like, I say, all a whole plethora of things. And so just just something I was just going to touch on about that to just kind of loop. Finish that off is that you can put information in also what I would suggest going back to what we're saying about priming it with the right kind of information before you get stuck in something. I learned

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Dawn Scott: kind of the hard way a bit like you where you put things in use that it's still missing bits of information. One of the 1st things I would do is to put information into a Chatbot to get it, to almost create an avatar for you of your ideal client.

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Dawn Scott: so get it to ask you questions. You can say to it, imagine you are a branding expert or pr expert, or whatever I want to refine my demographic of my audience. Help me do that by asking me 5 questions.

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Dawn Scott: and it will ask you 5 relevant questions, and once you give it the answers to that. It will then create kind of an avatar. But it's because it's chat. Gpt is the written word. It's it's it's not a visual avatar. I mean again, you could go and do that if you wanted to. But you, it basically creates a persona of who your ideal client is. And I.

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Marc Müskens - Institute of Interior Impact: Let let's get back, though, because you have a really powerful lesson here. You need to ask jet. Gpt.

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Marc Müskens - Institute of Interior Impact: what are the questions I can ask and not. Don't think about this. This is why it goes wrong when you get frustrated with your gpt like fuck. Can I ask

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Marc Müskens - Institute of Interior Impact: that he understands what I mean. Well, just tell. Yeah. Gpt, I do have doubts. I don't know what to ask you. What kind of questions can I ask you to get what I want, and this is my preferred outcome. Oh, of course, Mark, and then you're like, Oh, man, I spoils! Well, it's maybe you spot 2 min in your life on this. But

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Marc Müskens - Institute of Interior Impact: imagine it's a big time saver.

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Dawn Scott: Yeah, exactly. So, yeah, I think that's the thing. Again, people think that they just have to put something in. They have to know all the answers to put it in to get an answer, and you don't absolutely ask it

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Dawn Scott: to help you ask it. A question. Yeah, which is again, is. That's for me. That's the mind blowing bit. And they're the sorts of things that if you were

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Dawn Scott: having a conversation with a person to get to this, you'd be spending hours refining. Oh, well, what do we wanna say? What do we wanna do? This, that and the other? Yeah, it takes it takes seconds in Chat Gpt, and you can. You can ask it exactly that. I don't know what to ask you. You know you ask me 5 questions, and at the end of the 5 questions you will then give me. XYZ. Whatever it is you wanted to give you, and like you say

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Dawn Scott: it will then go. Okay, what? What is the demographic? Or you know, what is the age of the your average client? What is this? And it would.

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Marc Müskens - Institute of Interior Impact: If you go in terms of the ideal client, because that's really powerful. If you if you are an interior designer, you know your ideal client. Yeah, I I would suggest.

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Marc Müskens - Institute of Interior Impact: find your ideal client, you know who it is. We do have special questions for that to find out which you can use your Gpt, of course, too. Then you can have this character, you say, well, maybe around 40, they have a busy lifestyle. They have children. You can literally ask them what are the most the biggest part, the 5 biggest benefits for my ideal clients when they hire an interior designer and

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Marc Müskens - Institute of Interior Impact: jet Gpt is telling you what is valuable for them for you as an entire designer. No, for them. So if you tell them, hey, you have a busy lifestyle. I'll take care of the kids that they have a beautiful bedroom. And hey, you want to spend more time like a family, because I can imagine it's so busy.

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Marc Müskens - Institute of Interior Impact: You have this whole human story because it's so obvious most of the time so obvious that you think, okay, this is, why didn't I come up earlier with this story at the table with this person.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: Imagine it's just a friend you are helping.

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Marc Müskens - Institute of Interior Impact: You have the same story, or you are your ideal client most of the time, and sometimes you have the same age, the same, because you understand their problems, issues, frustrations, dreams, desires. So it's it's it's going to be so easy. And you can act more human than you ever did before. That's what's in my opinion.

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Dawn Scott: Yeah, yeah.

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Marc Müskens - Institute of Interior Impact: I don't have my hat working on what I need to say. I can, just for my heart.

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Dawn Scott: Absolutely. Yeah.

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Marc Müskens - Institute of Interior Impact: And.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: That's for me. That's freedom.

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Dawn Scott: Yeah, I think that it's that, is it? And I was just gonna add to that that I I also asked Chat Gpt to give a name to my ideal client, so that then, in future conversations, I just have to say so. My my client is called Alex, so I just have to say. I'm thinking about doing, you know, a new social media post that will appeal to Alex.

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Dawn Scott: Tell me what it is. So again, I don't have to keep putting in my ideal client again. It's just a short call. You give it a name. The bot knows the name, and again, it kind of works with that. But yeah, exact exactly that. Like it. It helps you. It can help you be more human because it will think about all the questions you might not know to ask or might not think to ask. It can prepare you for client meetings. Exactly that you could say I'm going to a difficult client, and

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Dawn Scott: the conversations we've had before about this. This is, this was their concerns. Before I've done this, or you know, what sort of things could I do or talk about, or ask to work with that client, and it will give you some suggestions, and that for me, you know you. You probably find something in there that like oh, of course that was obvious, but I didn't think about it. So it's not always revolutionize it. It can be the little nudge, the little prod that you need

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Dawn Scott: to be more interactive or like, say, more human with your clients. And it's just it's just there as a tool all the time to just kind of keep helping you and reminding you along the way. So I think for me, like, I say, it's

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Dawn Scott: it's it's invaluable. I think. There there are. There's many, many other different types. So there. So just going back to kind of.

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Marc Müskens - Institute of Interior Impact: I have to.

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Dawn Scott: Of AI. So this is the generative ones which are those image generation. There's also now video generation, which

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Dawn Scott: again, kind of for me takes everything to an extra level of like, wow! This is incredible. I was. I was impressed with the static images. Now we have video.

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Marc Müskens - Institute of Interior Impact: I never is it is it on the free version or the free.

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Dawn Scott: Yeah. So these I I think it's called Su sono, or Suno. I'll find it. I can't remember the name of it, because I haven't used it for a a while, but again, you just put a prompt in a a text prompt the same as you would anything else, and it will create a video for you the when I used it quite a few months ago. It's still a bit glitchy, because it's new. But as with everything it develops is getting better and better and better. So there's always all of these companies that do this are always

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Dawn Scott: creating new models. There's ones that create music. I found another one the other day that actually creates music, so you can ask it. I don't know if you might need. You might be making a video of a client's house, and you might want your own original piece of music.

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Dawn Scott: So again, I in fact, I I think that one's called soon also, but that you can again go in. You can say I want a piece of music that is classical, has violins, has strings, has this, that, and the other I want it to be about. I don't know. XYZ. And my clients house by the sea, and what it does is it gives you the same as any other. AI, but it gives you

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Dawn Scott: 2 or 3 kind of different choices, but what that particular one did it also gave you a load of lyrics. I mean.

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Dawn Scott: again, we're designers. We're not songwriters, but it gave you me a load of lyrics that were really like hot out lyrics, and I was just like.

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Dawn Scott: Gosh! This and this piece of music.

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Marc Müskens - Institute of Interior Impact: It's in the exact same. Yeah.

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Dawn Scott: Yeah, honestly, it was exactly. It was exactly what I needed for that time. So again, as a designer, you might want, you might need music for something.

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Marc Müskens - Institute of Interior Impact: Let's say.

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Dawn Scott: So that.

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Marc Müskens - Institute of Interior Impact: Yeah, you said, and that's that's the thing you said. I'm not a songwriter, but, on the other hand, there are people that do say I'm not an interior designer.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: They're using the tools to design their house home office hospitality. What's going on with that.

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Dawn Scott: Yeah, I think there's, I think there's a whole there's a whole lot of people that are great with AI

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Dawn Scott: and know how to use the tool. So let's again thinking about image generation as a particular one. And we'll create all of these fantastic images in

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Dawn Scott: AI bots because they know how to use the bot. They know how to prompt. They know how to put the information. So they get these fantastic images, but they're not interior designers, so they don't know how to implement it, or they don't know how to get that whole image. So I think there's there's a whole new breed of interior designers

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Dawn Scott: coming out that may be able to do all fantastic images and everything else, but not all of the rest of it. So for me that that strikes 2 chords. One

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Dawn Scott: opportunity, because I like to see opportunity first.st Is there an opportunity for designers who know all of this other stuff? You know all the stuff we've done as designers for years about the sourcing, the fabric, sourcing, and the implementation, the project management, all of that sort of stuff. But maybe don't want to do the image generation through AI. Is there something there that could work?

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Dawn Scott: But so that that's kind of an opportunity, maybe. Is that? Is there a possibility to work and collaborate with these type of people.

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Marc Müskens - Institute of Interior Impact: Yeah, because then you're talking about practical skills kind of proper education.

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Dawn Scott: Yeah, yeah. Exactly. Yeah. Which again.

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Marc Müskens - Institute of Interior Impact: Copy. You can copy. You can copy that. Somebody or technology can copy that.

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Dawn Scott: Yeah. Yeah. And and again, that goes back to that kind of thing of some designers aren't great auto cut, so they might outsource the the auto cut bit. Some people may not be good hand sketching or drawing, or rendering, so may outsource the image generation already as part of their business. So for me it is no different than that. But the the more not dangerous is not the right word, but the thing that I find a little bit alarming for the industry is that some people, some customers.

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Dawn Scott: won't necessarily know that a a designer that creates all these beautiful images can't do all of the other stuff. So I think that's an opportunity again, really, for

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Dawn Scott: designers, experienced designers to talk about all of the other things they do as a person as well. And I think that's gonna be the key thing is, everyone is talking about AI and what it can do. Some clients will know about AI. Some won't, and it's about making sure.

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Dawn Scott: Consumers and customers and clients aren't fooled by someone that has all these lovely images, but can't necessarily do all the other stuff. So I think that's where, as humans, we come in and our experiences designers comes in that we can do the we can do the whole thing for a client. We can do everything. It's not. It's not just kind of that. There's no substance to those those types of things.

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Marc Müskens - Institute of Interior Impact: I think it. What what you're telling is, it's even with the activity it's about the input.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: We are focused on the output and beautiful images. And that's the that's even the the world

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Marc Müskens - Institute of Interior Impact: people people just see in their design is this beautiful image, picture or environment, and they don't. Some people don't value the real quality of a healthy.

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Marc Müskens - Institute of Interior Impact: had well thought, design.

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Dawn Scott: Yeah, yeah.

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Marc Müskens - Institute of Interior Impact: What it can do to you, and that's well. We call this the beyond the beyond layer.

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Marc Müskens - Institute of Interior Impact: and if you master yourself to to to be to master the beyond player. You can use all the other stuff that's going to develop really quickly.

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Marc Müskens - Institute of Interior Impact: You can use that to do your magic, because if you put magic in up from the the outcome will have will be magic.

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Dawn Scott: That'd be good. Absolutely. Yeah, exactly. Yeah. Whatever you put into AI, if you put rubbish and you get rubbish out, you know.

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Dawn Scott: put magic and experience in you'll get something out that is good as well. So yeah, so I think I think that is, that is a key thing that there are. There are lots of people kind of using AI, and I guess that maybe ties back into some interior designers thinking that they're missing missing out. They're missing a trick, and you know they're gonna get left behind. And I think.

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Marc Müskens - Institute of Interior Impact: Is it? Is it?

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Dawn Scott: I I think if you don't understand AI, I think that's the thing. You don't necessarily have to use it. I think if you don't understand the implications it can have in the industry. Then. Yes, you are going to get left behind because it is moving at pace. It is moving constantly. It's always developing and evolving into like, I said, every aspect of our life, every industry, not just the interior design one. So I think

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Dawn Scott: for me, it's about choice. If you understand what AI can do and what it could do for your business, and what you could do to to utilize it and maximize it, then you have a choice about whether you actually use it or not. So for me, it's about choice, and I think if you are not aware of it at all, or any of it.

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Dawn Scott: Then I think yes, you may get left behind, because there will be other designers using all different types of it to maximize what they're doing. Again. You know, we talked about those that are kind of maybe not proper interior designers, that doing all this, and for me, people eventually get found out. You know the the eventually the cracks start to appear as I would say that you know eventually, if you, if you're not good

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Dawn Scott: of what you do, things start to show quite quickly. But I think as a designer, if you understand different elements of AI and what it can do for you in your industry, in the industry, your business, and you make a choice to either use it or not. Then that's a very different thing. You're not. You're not getting left behind, because you understand, and you you've made the conscious decision to go.

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Dawn Scott: I love doing this bit of design. I'm going to continue to do that, because then what that does is that comes across to your clients. It comes across in everything you do that.

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Marc Müskens - Institute of Interior Impact: That is the.

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Dawn Scott: Area you're passionate about. And that then becomes your USP. Essentially, doesn't it? And that's your kind of your thing that people love about you. So I think.

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Marc Müskens - Institute of Interior Impact: I completely. I completely agree with that. Yeah, use it in your if you have. If you are this designer with this beautiful handwritten sketches, and you have a

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Marc Müskens - Institute of Interior Impact: a big audience who's willing to pay you enough goods.

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Marc Müskens - Institute of Interior Impact: Very wealthy for your performances for your arts, the presence for your draw by hand, if they are fine with it, find the person who's going to create your designs that has all the technical stuff to transform your hand sketch into a 3D. Model, with all the measurements out of cut systems, and

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Marc Müskens - Institute of Interior Impact: the client doesn't care about these out. The cup designs.

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Dawn Scott: No.

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Marc Müskens - Institute of Interior Impact: Most of the time we are. So we've we do fancy out processes and systems and and then everything, this, this, this special guts and brief dimensional views, and we're messing about it. But most of the time we found out over the years, that's what that's not what we're selling.

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Dawn Scott: No.

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Marc Müskens - Institute of Interior Impact: We're selling the end result. When we are gone.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: And they have this beautiful design office. Hospitality resorts home, then starts the real experience.

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Dawn Scott: Yeah, they don't. They don't remember.

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Marc Müskens - Institute of Interior Impact: I love, that I love, that.

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Dawn Scott: Yeah, absolutely. A client doesn't remember that, exactly that. It's about the end thing. But as great designers, our job is to make that process up to that seamless for them, and as enjoyable as possible for them, and reassuring. That's the other thing. It's reassuring, isn't it, that we know what we do, and we're going to deliver what what we said we were going to deliver. So.

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Marc Müskens - Institute of Interior Impact: That's it, is it the life, is it? Then it's a live visit. If they love mood boards, create a mood, board with AI without AI. If if you even want to have a workshop with them, and people love it to really paper, cut stuff, and print

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Marc Müskens - Institute of Interior Impact: magazines, do do it that make it so powerful that this is your becomes your own magic that people know I have to go to that design, and that's creative. To get this on the other end. I do love technology. I want to design. And that's fully into AI. And I, I wanted all digital could be.

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Dawn Scott: Yeah. Nope, yeah.

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Marc Müskens - Institute of Interior Impact: There's no fabrics in the hand just.

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Dawn Scott: Yeah, some people want that. And again, it's about adapting. And and every client is different, aren't they? You know. Yeah, we all have our ideal client. But sometimes there every client is different. So you don't always get the full combination of all of the elements you want for an ideal client. So again, it's it's about being flexible as well of going, you know. Well, this client like, say, this client doesn't wanna doesn't care about mood boards. They just want to say.

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Dawn Scott: you know, a visualization, and they want me to just get on with it. Well, great then, what tools can you use to do that, or exactly. You said another client might go. Oh, no, I need to see all the fabrics. I need to touch them all. I need to look at them, I need to see them in the light and all. So again, okay, spend more time on that. But what the other things that you've still got to do that. You could maybe get AI to help with to speed that up. So again, you can use AI for sourcing this. There's

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Dawn Scott: there's companies out there that will provide kind of platforms where you can use them for sourcing, and they're AI driven. So again, when we talk about AI. It drives a lot of other things that we look at. So you like your smartphone is driven by AI, or is all of our.

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Marc Müskens - Institute of Interior Impact: And what's what's the first? st It's in my opinion the smartphone is simple. That's the funny thing. It's so technical. But in the end it's simple to use. And

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Marc Müskens - Institute of Interior Impact: that's what happens with your business. If you are aware of what you can get.

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Marc Müskens - Institute of Interior Impact: what you can do, what you can use, your life becomes more simple. You can do what you like to do what you love to do most and most of the time. That's what you do best.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: That's the funny thing.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: Do we be? Well, that's

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Marc Müskens - Institute of Interior Impact: that's that's where you get happy.

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Dawn Scott: Yeah, yeah, and that. And that's that's the point. Like, if you if you're working as a designer, you come into this and you find the things that you love doing, and and absolutely, why would you not want to make more time to do those things that you really give? Your? That's your passion, that you're that you absolutely love about the role and the industry. So.

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Marc Müskens - Institute of Interior Impact: They need to fix the weak spots right, fix their frustrations, fix it once, and most of the time you just have minor tweaks.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: And yourself, which is license. Right? Yes.

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Dawn Scott: Absolutely. Yeah. So yeah, yeah, for me. Say, it's the. It's the tools to do everything it can do. Everything is, it is in every aspect. So do a bit of research, maybe, of where and what you can do and what I would say. My advice would be exactly that. Find the weak spots, the things you don't like doing and go. What is it there that I don't like doing? What can I do? Because if you just start searching for AI or AI tools.

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Dawn Scott: You it's in everything it is absolutely like. Say, it's in every industry, it's in every aspect of all of our lives now, so you would just end up in a black hole of kind of confusion. And all the rest of this, I think if you think about what is the one thing I don't like doing? Well, then, what can I do it? And then maybe search for that kind of you know. How can AI help me with. I don't know. Invoice processing, or something like that.

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Marc Müskens - Institute of Interior Impact: Emails, yeah.

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Dawn Scott: Right? Yeah, what?

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Marc Müskens - Institute of Interior Impact: Yeah, yeah.

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Dawn Scott: Yeah, what?

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Marc Müskens - Institute of Interior Impact: Start start with the Gpt. Is that the.

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Dawn Scott: I'd say I'd say it depends what it is that somebody wants wants, so it might be about it so it might be. Let's say the marketing campaigns. It might be I. Social media is a necessity, but I don't like doing it. I don't have time to do it. I don't have time to think about it. I just don't want to do so exactly that. Go, you know. You could go to chat, Gpt, and go. What can I do? How can I do this? And it will give you an answer.

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Dawn Scott: But there's probably a tool out there. So, as I said earlier on

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Dawn Scott: chat Gpt is kind of like a base model that other companies that have created apps or different platforms will use. So there will also be some out there that are specifically for marketing. There'll be some out there that are specifically for sales. So, for example, Hubspot

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Dawn Scott: do some really great stuff with AI for sales and the sales funnel. So my thing would my advice would be, find, what is the thing you don't want to do, and then do a bit of even if it's a Google search. Google also uses AI. By the way, you know, maybe do a bit of a search of what tools are available for

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Dawn Scott: AI and Sales, and see where they see what the apps are. See what the companies are that doing it, because the advantage over those things rather than just the base model of Chat Gpt is they've been refined for that process. So if we're thinking about not getting overwhelmed and not getting into things too deeply. Maybe. Look at those kind of things. Have a play. Nearly all of them will do a free version for you to kind of have a go at.

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Dawn Scott: Do a bit of research the same as you would any other tool that you, same as you would any other supplier, essentially, or any other support for your business.

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Dawn Scott: Do a bit of research about what other people are saying about it, have a demo, try it and see what it works. And then, if that solves that little problem for you, then great, get it, and as you said, you

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Dawn Scott: use it and tweak it and refine it along the way, and then, once that's kind of going, we then you can find something else. Wha what is another piece that I don't like doing, and and it's got to be for me. It's got to be. Try the free versions first, st but then ultimately you may end up paying for it the same as you pay for an accountant, the same as you pay for web hosting, the same as you pay for anything.

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Marc Müskens - Institute of Interior Impact: That's way. Cheaper than a monthly

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Marc Müskens - Institute of Interior Impact: exactly.

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Dawn Scott: Way, way, way cheaper than a person, of course, and an employee. There's there's a whole lot of other things there. There are pros and cons to both. Of course.

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Marc Müskens - Institute of Interior Impact: I'll be.

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Dawn Scott: I see it's got to be return on investment. That's the key thing, is it? Make sure you're getting a return on investment. If that's time as well. So it's freeing up 3 HA week for me. I'm not doing social media marketing anymore, because it's freeing up 3 HA week to do that. Great. What are you going to spend those 3 h doing so? I think I think that's the key thing for me.

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Marc Müskens - Institute of Interior Impact: One vote.

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Marc Müskens - Institute of Interior Impact: Thank you, Don, for being so passionate about sharing your industry. It already started that way. But like, Wow.

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Marc Müskens - Institute of Interior Impact: oh, yeah, today. But yeah, you kept you kept going. I think you could talk the whole day, you know.

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Dawn Scott: Oh, yeah.

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Marc Müskens - Institute of Interior Impact: Yeah. And well, you cannot catch up because it develops so quickly. So you can. Yeah, you can.

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Dawn Scott: Yeah, we can do it.

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Marc Müskens - Institute of Interior Impact: Going.

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Marc Müskens - Institute of Interior Impact: But this is how we shape the future of a dirty time that together.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: So use the tools. You have some wonderful takeaways and lessons to to. Well, in the end it is there to keep our lives simple and easy, and if you look at that way that it is going to ease your life well, use it, try it out, and.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: Yeah, some tiny investment upfront in time, in efforts and maybe frustration about how to find and how it works. But if it works, it's automation.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: It frees you up. It keeps you business simple, and you can do whatever you love.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: And and you you don't need a big team of people involved in your business. You can. You can design the most beautiful ideas and stay small.

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Marc Müskens - Institute of Interior Impact: Heck if you.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: To have the ambitions to grow with a full team in your intelligence studio, too.

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Dawn Scott: Again. It's choice, isn't it? It's make the choice of what you want after your business, and look at it, and don't compare yourself to others. It's about you as a designer, and your your integrity, and and what you can do to make your life happier and make your clients lives even better.

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Marc Müskens - Institute of Interior Impact: Yeah. Well, if you connect with Don Scott even more, you can go to the podcast. Description. It's there, there's the link. You can connect in her with well on Linkedin. She's quite active. So please do that. And to find out more information, the replay of the video you could find there. So well.

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Marc Müskens - Institute of Interior Impact: you've heard them, don't Scott? AI is not only reshaping our industry as a tool, but it is fundamentally altering our understanding of space.

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Marc Müskens - Institute of Interior Impact: announcing our skills and impacting our field. And hopefully, we've shed more light on AI today, helping you form a better opinion about this extraordinary world.

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Marc Müskens - Institute of Interior Impact: Whether you're inspired to dive deeper into AI or still awaiting its implications. Remember that staying curious and informed is Key.

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Marc Müskens - Institute of Interior Impact: Don't forget to tune in next time, as we continue to explore that beyond the territory world, and until then

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Marc Müskens - Institute of Interior Impact: keep pushing the boundaries and exploring new horizons through your success. Bye.

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Dawn Scott: Thank you. I'm back.

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Marc Müskens - Institute of Interior Impact: I don't.

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Dawn Scott: Bye.

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Marc Müskens - Institute of Interior Impact: Great

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Marc Müskens - Institute of Interior Impact: wonderful done.

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Dawn Scott: Good stuff.

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Marc Müskens - Institute of Interior Impact: Did you like it?

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Dawn Scott: I loved it. So I want to try and take a vote again of this, so I could put it on social media. I'm trying to do it where it's kind of like.

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Dawn Scott: Hold on! Let me.

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Marc Müskens - Institute of Interior Impact: Yeah, we're agreeing. Well, yeah, the the 1st

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Dawn Scott: Yeah, I think. Hold on one second. That's there. There we go. So ready. Let's let's do a smile at the camera.

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Marc Müskens - Institute of Interior Impact: Yeah.

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Dawn Scott: Perfect. Yeah, yeah, it was very good. Thank you. Yeah. Thank you for the opportunity. And thank you for kind of bearing with me why, I couldn't make the 1st the 1st meeting. But yeah, I'm glad we got to do it. It was. It was good. It was fun.

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Marc Müskens - Institute of Interior Impact: Great. Yeah. Well, I keep following you. If there is anything in particular that you new stuff going on, or please keep me informed.

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Marc Müskens - Institute of Interior Impact: We're still looking for ways with what kind of type of interim designer, and if it's a startup is, it's more advanced. What they're really looking for to keep it really easy, because at the whole world there are so many aspects like you said, to manage in their companies.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: But they stay behind. If you're just focusing on creating mood boards and sketches, they, you can't make it

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Marc Müskens - Institute of Interior Impact: anymore. It's impossible. We get used to all kinds of standard emails Confirmation emails. Just a simple confirmation email like, Okay, we had an appointment then. And then if you don't do it. Then you just said for okay, see you next week, and you don't have a reminder for next week. Then you probably show up soon on a closed door. Because

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Marc Müskens - Institute of Interior Impact: everybody has affirmation. You have a calendar. There are really manual calendars. Still.

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Marc Müskens - Institute of Interior Impact: I saw them. I do have a coaching client who has all written down handwritten agenda. Kinda I like, okay, stop that.

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Dawn Scott: But again, but then, is there a way to automate that? So, my friend, who is also in interior, is that she's got some? I can't remember what it's called. It's like a it's a bit like an ipad. But it's for note taking. So for the people that like to write down. Yeah, is that it?

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Marc Müskens - Institute of Interior Impact: Remarkable, the remarkable.

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Dawn Scott: Remarkable. That's it. Yeah, she's got one. I was like, Oh, that's that.

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Marc Müskens - Institute of Interior Impact: Sir!

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Dawn Scott: Find it good. Do you use it all the time.

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Marc Müskens - Institute of Interior Impact: The solution for a clean desk.

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Dawn Scott: As a.

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Marc Müskens - Institute of Interior Impact: Because I have piles of that I always need to write, to, to learn and to remember. So now I just have to click in the menu. You can synchronize it, of course, with your computer.

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Marc Müskens - Institute of Interior Impact: But I'm using it. Well, I just go to team members, and I can see like, Oh, who's my sales, Guy? Who's my Martin? You just have the the last notes the same with the notes of our previous conversation. I put them in later on in Trello I can use with Jcpen introduction form. I can put it in my script. And yeah, th, this is for me. This is it? Yeah.

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Dawn Scott: Yeah. So I like writing as well. So I've I've still got like physical notepads. But I'm looking at getting one of those, because again. I've got old notepads, I cause I will go back.

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Dawn Scott: No, no.

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Marc Müskens - Institute of Interior Impact: Now, now I have a full map folder of this person, with coaching clients, with sales, persons with prospects with you. Just open your file and you see the last phone call conversation.

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Dawn Scott: Yeah, that's perfect.

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Marc Müskens - Institute of Interior Impact: You have this call on top of I. If if my phone rings, I I just immediately flip to to my Mac bow

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Dawn Scott: Wow!

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Marc Müskens - Institute of Interior Impact: What was the last conversation we had.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: Like a dentist like, how was your holiday? You know?

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: Come on. We don't know each other. I do.

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Dawn Scott: Say, that. Yeah.

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Marc Müskens - Institute of Interior Impact: Okay. I don't believe you right now. This is in your system.

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Dawn Scott: Yeah, yeah, yeah, yeah. Yeah. So yeah, okay, yeah. So I I think, my friend said the that you couldn't because for me, color is a thing I was like, can you color coordinate like the filing? Because I'm very reliant on color for kind of way, finding, and all sorts of stuff. Everything I do is kind of color coded. And she was like, no, she said, that's the only thing you can't do yet. But everything else, yeah, but everything else she said it was, yeah. It's pretty.

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Marc Müskens - Institute of Interior Impact: You can. You can do a you can mark it with a with a special finance or or big markers.

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Dawn Scott: Right.

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Marc Müskens - Institute of Interior Impact: Break tones. But yeah, it's no, it's not a color, that's but I I kind of. I had a

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Marc Müskens - Institute of Interior Impact: I had an agenda once with private orange yellow. It's the same in the automation. In my my outlook it's common, because then I really visualize my week. I see my week. But this is this is more about notes. You just need to

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Marc Müskens - Institute of Interior Impact: come up with new ways, like, Okay, when it's a square.

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Dawn Scott: Yeah, fine. Together.

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Marc Müskens - Institute of Interior Impact: Quote. When it's a you draw a big, you scribble a big comma quotation, and then you circle it, and you put a line and you can zoom out, you can make it better. So yeah, it took me. Well, I liked it without below. And I'm a color. Yeah.

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Marc Müskens - Institute of Interior Impact: yeah, it works. It's a same. Again, automation.

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Dawn Scott: Yeah, absolutely like saying, if you could sync it to other things, then that's brilliant. Yeah. Well done.

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Marc Müskens - Institute of Interior Impact: Yeah, I have all, all kinds of a 4 people and then scribbles. And then then the phone rang. And yeah, sometimes I do have this. This is one. Now I see 1 1 of this stupid.

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Marc Müskens - Institute of Interior Impact: Yeah, okay, new piece of paper. And I don't know I didn't had a folder for this thing.

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Dawn Scott: Yeah, yeah.

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Marc Müskens - Institute of Interior Impact: Just put it here, and then I when I have more of these, I'm I'm creating a new folder.

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Dawn Scott: Yeah, and they.

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Marc Müskens - Institute of Interior Impact: Yeah. But in the

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Marc Müskens - Institute of Interior Impact: inspiration stuff.

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Dawn Scott: Yeah, I think I might have to look at getting one. Then that might be. That'd be. That's your tip to me. My tip to you is AI. Your tip to me is remarkable. Right.

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Marc Müskens - Institute of Interior Impact: You.

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Dawn Scott: Yeah, thank, you.

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Marc Müskens - Institute of Interior Impact: But.

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Dawn Scott: Yeah, definitely, yeah, yeah.

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Marc Müskens - Institute of Interior Impact: Keep me keep me posted about new developments. Or maybe we need to. In a few. Well, next year we need to create a new one.

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Dawn Scott: Yeah, yeah, yeah, yeah. I think I'll start to put more stuff on Linkedin. I've had a bit of time off Linkedin recently, just because everything else life is too busy with everything else. But I'm thinking I might go back and start to do some of the more a bit of regular posting about some of the stuff about news about AI, because, yeah, I was going through some stuff ready for today, because I haven't looked for a few weeks. And it's amazing how quick

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Dawn Scott: everything changes. So I'm not. Yeah. Maybe I do that a little bit as well. A bit of posting about news and AI, and how it relates to designers as well.

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Marc Müskens - Institute of Interior Impact: Yeah, do you? Do you have a master class or something?

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Dawn Scott: Yeah, so we did one, and we were going to do another one. But my friend, who I do it with is quite poorly at the moment, so she's taken. She did try and take a month off, but now she's taking 3 months off, so we may look at doing another one again in September. But we're just kind of we were both kind of. She's got kind of medical issues, and I've kind of got a bit of burnout. So it's like, let's just let's just take summer and kind of

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Dawn Scott: then we'll kind of get back on it. But again, like, Say, AI, you just like, oh, kind of feel like even me, who kind knows quite a fair bit about it already, I'm like, Oh, my gosh! I feel like it's going at such a pace, so.

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Marc Müskens - Institute of Interior Impact: But it's it's still

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Marc Müskens - Institute of Interior Impact: You could say, that's that's what that's what I see. It go so fast. But there are so many people that need to start with it.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: And that's the same we have with the the Institute, with beyond the 37 Club. So many in their design is that they are completely on another level. We are. We are already beyond a marketing beyond. So we do have now a master class coming out the 10th of July for starters even when you're not started yet. We have so many people subscribed yet.

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Dawn Scott: Wow, really.

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Marc Müskens - Institute of Interior Impact: I think it's it's well if we continue, our advertisement is going to be over 100 people. Yeah. And we were surprised by that, but we do have a an, a kind of product for that. So now we came up with a really low ticket,

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Marc Müskens - Institute of Interior Impact: monthly service with QA sessions and kind of topics just start in the right way, because.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: Can same with AI. So I can imagine we got are going to add, as an upsell master classes.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: With clients, with really for the starters.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: On a really easy level, and I don't want to talk about jet gpt I prefer to do to.

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Dawn Scott: Yeah, yeah.

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Marc Müskens - Institute of Interior Impact: The experts.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: So maybe we could we do a combination there? Future events or something.

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Dawn Scott: Yeah. Yeah.

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Marc Müskens - Institute of Interior Impact: Can cover. With that we can.

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Marc Müskens - Institute of Interior Impact: We can ask a fee for that.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: And then we're going to sell it within the community.

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Dawn Scott: Yeah, yeah, yeah.

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Marc Müskens - Institute of Interior Impact: That's that's the idea for this big world of people we have already. Holland. There are 11,000 interior design experts registered.

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Dawn Scott: Wow!

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Marc Müskens - Institute of Interior Impact: And now we do see a whole bunch of people that are not even registered yet.

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Dawn Scott: Wow!

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Marc Müskens - Institute of Interior Impact: Yeah, so, but eventually, now is, we are focusing a lot in Holland to see what's going on here really like. Because then it's really easy to copy paste to international.

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Dawn Scott: Yeah, yeah, yeah, yeah, is that where you're based? Where are you based?

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Marc Müskens - Institute of Interior Impact: And Holland.

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Dawn Scott: Yeah, yeah, yeah, yeah. So yeah, so you know. So you know, you know that that kind of already. But yeah, that's interesting. Yeah, gosh, that's a lot as well, isn't it? Yeah.

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Marc Müskens - Institute of Interior Impact: So I will keep you in mind for that, because you're you're so passionate about it. And I like the combination of color expert and their design as well. People will recognize the world we have. For example, we have Victoria Taylor. She's really into the hospitality services and the most difficult part with it. Podcast while she was here now the second time, and we created the great podcast with every time, we need to refer it and translate it to interdiscipline world.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: Otherwise it's going to be about hospitality, tourism.

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Dawn Scott: Yeah, yeah, it's great.

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Marc Müskens - Institute of Interior Impact: Experience too much. Yeah, you need to, you need to, you need to activate after you listen to the podcast you need to have a few notes like, okay, this is what I'm going to change.

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Dawn Scott: Yeah, yeah, you, c-.

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Marc Müskens - Institute of Interior Impact: And I think they they got us from. They got us from today. People will definitely you. You brought it up a few times. I really like that that you did it every time you they kind of recapturing

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Marc Müskens - Institute of Interior Impact: with the emotional part.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: In your story, and that that well, my compliments for that, because.

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Dawn Scott: Yeah.

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Marc Müskens - Institute of Interior Impact: You didn't went too fast.

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Marc Müskens - Institute of Interior Impact: Subject, it might have been, I'm like, Okay, been done on that. Go continue the next. The next new thing.

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Dawn Scott: Yeah, yeah, yeah.

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Marc Müskens - Institute of Interior Impact: Really made it really, for the insecure people scare people at the end at minimum 5 times like, Okay, wake up, wake up.

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Dawn Scott: Yeah, yeah.

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Marc Müskens - Institute of Interior Impact: I need to stop with it. Or, Yeah.

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Dawn Scott: Yeah. Yeah. Well, I think that's the key, isn't it? Because you can't? You don't again, we don't want to leave people behind. There'll be people that will watch this and go. Oh, yeah, yeah, no. I'm already interested. I'm worried. Yeah, okay, you just reinforcing what I already know, because we need reassurance. The same is our clients. We need reassurance. Okay, yeah, I'm on the right thing. But like you say, then there'll be people that are just like, Oh, gosh! This is too scary. I don't know what to do. So hopefully, we've kind of brought those people as well put our arm around those people and brought them along as well. So that's good. Yeah, nice.

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Marc Müskens - Institute of Interior Impact: Thank you. I think the 1st of August this one will

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Marc Müskens - Institute of Interior Impact: publish. Yeah.

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Dawn Scott: Perfect. Okay, brilliant, which is great cause, I say, if we decide to do something in September, I can kind of use that as a bit of a feed in. So yes, thank you.

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Marc Müskens - Institute of Interior Impact: Yeah, yeah, 1st of 1st of 1st of August. Yeah.

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Dawn Scott: Perfect, brilliant, lovely. Thank you, Mark, as always lovely to chat to you, and yes, keep in touch, and we'll have another chat at some point. Undoubtedly.

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Marc Müskens - Institute of Interior Impact: Yep, enjoy your summer.

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Dawn Scott: Yeah, and you as well, yeah.

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Marc Müskens - Institute of Interior Impact: Alright! Thanks.

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Dawn Scott: You.

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Marc Müskens - Institute of Interior Impact: Goodbye!