Beyond Interior Design Podcast: The Business of High-End Design
Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design.
Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear honest conversations about what it really takes to thrive in this industry.
From pricing strategies to client psychology, from studio operations to market positioning - we go beyond the surface to explore what makes design businesses truly successful.
Brought to you by the Beyond Interior Design Club, the exclusive community where ambitious designers come together to elevate their business to the next level.
This isn't just another (interior) design podcast. This is where ambitious designers come to think bigger about their business.
Beyond Interior Design Podcast: The Business of High-End Design
Inside the Luxury Client’s Mindset – with Jeffery Shaw
In this episode of Beyond Interior Design, host Marc Müskens sits down with former celebrity photographer turned brand strategist Jeffery Shaw, to explore how interior designers can elevate their businesses by understanding the mindset of luxury clients. A trusted voice in high-end branding, Jeffery brings a rare mix of creative experience and strategic insight — having worked with global icons like Oprah and now advising design professionals worldwide.
As an expert in luxury perception, Jeffery reveals what truly defines a premium experience — and how designers can align their services with the emotional expectations of affluent clients.
Here’s what we explore in this episode:
- 🧠 The psychology behind affluent decision-making
- 🗣️ How to “speak the language” of luxury clients with clarity and care
- 💼 Why authenticity and consistency build stronger brand equity than flash
- 📸 Jeffery’s creative journey — from behind the lens to building legacy-driven brands
🎁 Bonus for Listeners:
Check out Jeffery’s brand strategy toolkit, podcast, and upcoming events:
- 🔗 https://jeffreyshaw.com/ (Full resources and client work)
- Follow Jeffery on Instagram
- Connect on LinkedIn
📌 Connect with us:
Follow us for more interior design insights:
- Instagram: @beyondinteriordesign
- Website: www.beyondinteriordesign.club
🎧 Where to listen:
Find this episode on your favorite platforms:
